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News from Human Resources and Legal Affairs

The RBC Cup Expected to be an Economic Homerun

Published on Tuesday November 27th, 2012

~ by Human Resources and Legal Affairs

The RBC Cup Expected to be an Economic Homerun:

Summerside- As Summerside prepares to welcome the best Junior “A” hockey teams from across the

nation in May, the local organizing committee and the City of Summerside are working hard to even

further enhance the economic impact the event will have on the region.

In 2010 Hockey Canada completed an economic impact assessment of the RBC Cup hosted in Dauphin

Manitoba. The results showed an astounding $3.1 million dollars of economic impact to the local

economy during the ten day event in 2010. “The economic impact is one of the main goals in hosting

events such as the RBC Cup” says JP Desrosiers the Cities Event Development Officer, “Events that drive

strong visitation to our area means significant economic yield and new dollars inserted directly into our

economy, it’s always our focus” added Desrosiers.

The 2013 RBC Cup in Summerside is expected to surpass the 2010 impact seen in Dauphin and the Host

Committee and City are working hard to ensure that many opportunities are explored to offer an

enhanced impact. David Groom Volunteer Chair of Accommodations for the 2013 RBC Cup stated “we

are working with accommodators in Summerside to value add their room nights with experiences and

dining options to ensure that as much impact is felt in Summerside as possible”.

The 2013 RBC Cup will take place May 11th-19th which is typically seen as a very early portion of the busy

summer season however operators are being encouraged to kick off the summer operations during the

2013 RBC Cup. Duke Cormier, President of Tourism Summerside is taking the lead on this engagement

piece “it will be important for our organization to reach out and educate our stakeholders on the

opportunity that this event and others like it can have on their bottom lines, there are significant

opportunities that exist when high volumes of visitors come to our City and we want to be sure we

capitalize on them”.

It is expected that the event will sell over 1,700 room nights throughout the 10 day event and will see

over 25,000 spectators visit the Credit Union Place for the national event. The event will also feature 4

hours of live national broadcast coverage on TSN and the entire tournament will be available across the

globe on fasthockey.com. Mayor Basil Stewart added “it is a strong goal of our council to continue to

support these events that bring such a tremendous impact to our local economy; we are excited to see

the event hit the ice in May”.

For more information on the RBC Cup please visit www.hockeycanada.ca/rbccup or contact JP

Desrosiers 2013 RBC Cup Chairman at 902-432-1283.